In retrospect, such a statement may partially be the result of my only trying to market myself to a significant degree online.
The pinnacle moment of epiphany for me would probably be last night. At that point I managed the time to attend a meetup for electronic musicians who live fairly close to me. The organizer of the event, Neil Alexander aka Nail Music, proved particularly welcoming to a newbie like me. While obviously none of the others were excessively familiar with a genre as obscure as synthwave, it did make me realize: aside from how pleasant it was to talk and interact with them overall, I am now fully convinced I need to spend some of my marketing time offline, for a change.